Market automation isn’t new, but it can save businesses a lot of time if done correctly. Unfortunately, some automation systems cost a fair bit of money. In this blog, we’ll be discussing some of the best relatively cheap market automation that can help organise your business.
- Leadsius
Created in Sweden, Leadsius is a free system which works best for small to medium-sized companies. The cost can range anywhere from $0-$1195 a month so it completely depends on how much you are willing to spend. Ledsius features include:
- Lead nurturing
- Lead qualification
- Email marketing
- Lead management
- Landing page creator
- Web form creator
- Contact database
- Web visitor tracking
- Lead analysis and reporting
- Sales autopilot
Sales autopilot is a relatively low-cost marketing automation, that can range from $0-$3500 a month depending on how much you’re willing to invest. Sales autopilot also does a bit of everything, including customer relationship management (CRM). This system is completely free for you to use as long as you stay below 400 emails a month. If you decide to pay, you can expand up to 2 million a month. Its features include:
- Email marketing
- Integrated email, SMS and direct mail campaigns
- Lead nurturing
- Sales process management
- Customer targeting
- Process management
- Automated marketing campaigns
- ERP integration
- Call centre integration
- Built-in CRM
- Built-in e-commerce
- A/B testing
- Website customization/personalisation on the fly
- Landing pages
- Surveys and polls
- Azuqua
Azuqua again is a low-cost system that can range from $0-$250 a month and does sales, marketing, and customer service. It’s built into an automated cloud-orientated business process into what it calls ‘workflo’ scenarios.
For example, if someone on Twitter tweets about you, this system would then recognise the tweet, then analyse it and route it to the most appropriate area, whether that be sales, marketing or customer service. Its features are:
- Automation of workflows
- CRM integration
- Social integration
- Personalisation
- Spokal
Spokal doesn’t offer free entry, but the price to enter is relatively low, ranging from $19-$79 and it solely focuses on Twitter. This could be seen as a good thing as it would mean that Spokal would be an expert in this field and you would know exactly what it’s going to provide. Therefore, this marketing automation would work best for a company that is looking to improve their Twitter presence. It offers the following features:
- SEO informed rich content creation
- Social sharing and scheduling
- Lead scoring
- Keyword research
- SEO and social analysis
- Twitter audience building
- Infusionsoft
This is possibly one of the better-known marketing automations currently available. Even though it’s more expensive than the other systems mentioned, ranging from $199-$379, it offers an all-in-one system that combines CRM, marketing automation, social media marketing and e-commerce tools all into one package which can make it attractive for small to medium-sized companies. Here are the features Infusionsoft offers:
- Calendaring and task management
- Contact management
- Lead scoring
- Customer segmentation
- Email marketing
- Automated campaigns
- Landing pages
- Web forms
- Web activity intelligence
- Analytics
- Social media integration (available)
- Built-in CRM
- Quoting and ordering tool
- Sales automation
- Sales reports
- E-commerce
- Referral programs
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