Twitter is one of the best online platforms to connect with real people for businesses. It allows you to spread your word about the products or services you’re offering, join in with conversations about what’s happening globally and getting in touch with local communities.
- Get rid of the basic, default profile image
If you’re using the basic profile image this implies that you have a basic Twitter profile. By changing this image straight away, it shows people who you actually are. Using your business logo is always a good start.
- Fill in the rest of your profile details, Include key information
People will want to know as much information about you as possible. Ensure that the information on your Twitter profile includes an about your website, contact details etc.
- Follow people in the local community
When starting up, the best people to follow are the local papers, sports teams and businesses. When you follow them, they will receive a notification indicating that your Twitter profile has just begun following them. It’s all about getting your name out there to the bigger, more established people. The more local people you follow, the more your business will be known
- Engage with people
Get talking to relevant people and use the given 140 characters as much as possible, even if it’s just a ‘Happy Birthday’ or ‘thanks for following’, start engaging with your followers and beyond.
- Learn the Twitter lingo
Yes, you will have to learn the lingo. If you’re struggling to come to terms with what ‘DM’ means or ‘RT’ then click here and become a Twitter master.
- Follow back
It can be the start of a great relationship. If someone follows you and you think they’re relevant to you, follow them back!
- Use pictures
“A picture paints a thousand words.” Using pictures brings more attention as sometimes 140 characters just isn’t enough. Even if it’s just your company logo, they all provide the attention that can attract customers.
- Include a link to your website
People who find you on Twitter will also want to know where else they can find you online for more information.
- Share good content
Everyone loves great content, and if it’s completely free then you’re more likely to get retweets which leads to more people know about you.
- Shorten links to make the most of the 140-character limit
As you only have 140 characters, try and shorten everything so you have the key facts, but make sure it’s readable and makes sense.
- Don’t excessively sell
No one likes to be sold to, even if you are a business on Twitter, try not to use such phrases like ‘BUY NOW’, as people can get turned off by this and unfollow you.
- Post consistently
This changes depending on what the user is comfortable with. Some people are on it once a day, whereas others are on it constantly. You will have to find a happy medium that you feel comfortable with. Do some research o when your target audience is most likely to be online and post within that period. Post consistently, whether that’s 2-3 times a day, however, don’t be excessive with your tweeting.
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