We’re into the final location of our journey, ‘Measure.’ By following us on the journey through all the five locations, you should now have a good idea on what needs to be done to help increase the number of customers or potential customers you have. Whether you’re a new company or older, the information provided in these areas will provide you with the knowledge you need to overcome certain issues and beat-off the opposition.

It’s time to find out the key things that you need to measure in your business to maximise your effort, spend and return on investment.

In this destination:

• How To Measure Your Return On Investment (ROI)
• Ten Metrics Your Company Will Want To Keep An Eye On
• How To Set Targets For Your Business

Online Analytics

• The Basics Of Google Analytics
• How To Track How Many Leads You Get In Google Analytics With Contact Form 7
• SEO Metrics That You Should Track
• Five Email Metrics You Have To Track
• How To Get The Most Out Of Twitter Analytics
• The Value Of Followerwonk
• A Quick Guide To Facebook Analytics
• Social Media KPIs You Should Track

Introduction

As with most things you do, you have to measure them to ensure that what you’re doing is working as it should. Within this destination, we’ll make sure that you get a framework to make measuring your activity an easier task than normal. No matter what industry your business is in, you’ll always have to measure to ensure that things are running smoothly within your business.

If you’re able to control and measure your analytics, it will allow you to become more cautious yet knowledgeable and make better-made decisions based on reliable results. If zero measures are in place, the accuracy of growth provided in your business plan will become irrelevant and you’ll be back to square one.

When you know the exact numbers or have forecast numbers, the guesswork goes straight out of the window and you know exactly what you need to achieve the results you want.

Having a lack of measure in place throughout your business means that your money is vanishing into the wind without an idea of how it’s gone or how you can get it back. So, put a stop to this and follow the simple measures that can be put in place to potentially save your business from disappearing.

The first area we’ll be looking to cover within this location is how you can measure your Return On Investment and the different equations you will need to ensure that your numbers are correct.