Now that you’re here, let’s get started on our next journey which is Message. It’s incredibly important to ensure that you’re using messages that your potential customers understand and relate to. Here we’ll be guiding you with the different areas within your business’ brand and what you should be expecting within each area.

Your business’ brand is, in a nutshell, it’s personality. This speaks volumes to your potential customers. Talk to your potential customers in a language they understand and ensure your brand engages with your target market regularly. You have to get your message across in the right manner otherwise simply put, no one’s going to buy from you!

In this destination:

Brand

• What Is A Brand?
• Ten Steps To Producing A Consistent Brand
• What Is A Brand Champion?
• What Is Brand Loyalty?
• Brand Storytelling Guide (NEW)
• How To Create The Perfect Brand Message
• Want To Clarify Your Brand Message?

Content Creation

• How To Write Good Content For Your Business

An Introduction to Message

As a business, the message you portray to your customers and potential customers is extremely important. You need to ensure that your company’s message is adapted towards your target market so that they’re more inclined to purchase your products or services.

Within a business’ message, there are numerous areas which can be tweaked to ensure that your customers are interested. This can be from the strap-line, all the way to the identity and logo. Depending on how well everything is executed will determine how loyal your customers are and if there’s an improved chance of them returning for a repeat purchase. Understanding this will help you appreciate the power that your brand can have and how you can manage this.

Overall, you want buyers to relate to your brand by inspiring them, persuading them and motivating them to purchase your product. You need to think about what your customers want and care about, which can be gathered through research and data. Focus your branding around this and get inside the mind of your target audience; learn how to craft the perfect messages so that your target market will respond to them quickly.

All of your competitors will have a message that is individual to them, you need to ensure that your message is unique so there’s no confusion amongst you and your competitors. You need to stand out and make it obvious to your customers what your message is and how it relates to them.

We’ll be starting this journey by introducing you to the first area covered within Message, which clarifies what a brand actually is. We’ll help break down this area to make it easier for you to process and give you some simple tips to ensure that you don’t stumble at the first hurdle.