Electric Is Natural Design Choice For Shipley’s Just Desserts

The award-winning bakery, Just Desserts, based in Shipley, appointed Leeds-based design agency, Electric, to create a new brand identity to launch at the Fine Food Show North in Harrogate.

Just Desserts assigned Electric to rebrand and redesign their brochure. This resulted in a contemporary new logo, with a refreshed layout and style that will appeal to a much wider audience.

The Managing Director of Just Desserts, James O’Dwyer, says:

“We met Electric at the Fine Food Show North in 2018 and at that time we weren’t looking to change our logo, but we kept in touch with Electric anyhow as they’d made a good impression on us.

At the end of 2018, we decided that a new look and a new brochure were required for us to spread the word of our Tempting Tarts and Marvellous Mousses. As we’d been impressed by Electric’s overall approach to design and as we wanted to work with a local agency, we gave them the logo and brochure redesign brief.

We’re very happy with the design process that Electric provided. Electric really helped us pinpoint the look we wanted that was true to our roots but also stood out in the dessert industry. We’re very excited to reveal our new logo and brochure to our customers. The annual Fine Food Show North was the perfect opportunity as we regularly attend and it showcases the finest treats from Yorkshire.”

Just Desserts revealed their new brand logo and brochure at the Fine Food Show North in Harrogate on March 10^th-11^th 2019.

Brian Kennedy, the Managing Director for Electric, said:

“Our agency has worked with several well-known Yorkshire food brands and family run bakeries, such as Just Desserts and Lottie Shaw’s. The logo design we created for James and his team embraces the enthusiastic character of the Just Desserts team and their impressive baking know-how, while also highlighting the bakery’s Yorkshire roots.”