Open Programmatic Appoint New Seniors

The independent programmatic media consultancy, Open Programmatic has hired two new directors after a hugely successful first year.

Open Programmatic has recruited Sophie Bracegirdle as the Client Success Director and Toby Swire as the Partnership Director.

Bracegirdle joins from Regital, where she was the Client Services Account Director and in her new role she’ll be focusing on retention and growth across the company.

Sophie Bracegirdle said:

“Open’s approach offers a different proposition in an industry that hasn’t really seen much disruptive change. Fundamental to this are our values of integrity, clarity and transparency; which are the pillars that allow us to drive high performance and quality.”

Swire previously built and led the regional business for RhymeOne in the UK. Now he’ll be responsible for identifying and developing solutions to work with companies and the challenges their face.

Swire commented:

“In an age where smoke and mirrors have become the norm in a very noisy landscape, we offer clarity in the way that we can deliver programmatic media solutions to the market, with full commercial transparency and ownership of the technology being placed squarely in the hands of our partners.”

Open Programmatic currently employs five consultants.